Looking for the Amazon sale today? The Amazon Great Indian Festival 2026, Amazon’s biggest Diwali sale, runs from October 8 to November 7, 2026. This hub gathers the live Amazon deals today, bank offers, Amazon coupons, what to expect from the next Amazon sale and Prime Day, plus our buying guides, all in one place. Last updated October 9, 2026.
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Short answer: the Amazon sale on now is the Great Indian Festival 2026 (October 8 to November 7, 2026), which overlaps Diwali on November 8. The best bank offer we have seen is a 10% instant discount on SBI cards, up to ₹57,750. Start with our full Great Indian Festival 2026 guide, then use the category buttons and the Amazon coupons page below to save more.
Amazon Sale Today: Great Indian Festival 2026 Is Live
- Amazon Great Indian Festival 2026: Dates, Bank Offers and Best Deals: our main guide, with deal tables for phones, electronics, TVs, home and kitchen, fashion and beauty, sports and fitness, and Prime-only offers.
- Amazon Great Indian Festival 2026: Best Sports and Fitness Deals: treadmills, pull-up bars, walking pads, best sellers and everyday gear.
- Amazon Sample Mania 2026: Brand Samples Starting at Rs. 1: how to get trial samples from top brands during the festival.
- Amazon coupons and promo codes: current Amazon offers, plus our store coupons hub.
Amazon Deals Today: Shop by Category
These buttons open Amazon’s own sale pages, where “today’s deals”, lightning deals and the “deal of the day” change through the day. Prices change often, so check the price on Amazon before you buy.
Offers in Amazon on Mobiles: Exchange Offers and No Cost EMI
Mobiles are the most searched category in any Amazon sale. In the Great Indian Festival 2026, Amazon is selling the iPhone 16 at ₹69,999 after bank offers and a Prime coupon (MRP ₹89,900), and many phones carry an exchange offer and No Cost EMI. See every phone price, with the starred bank-offer price and the plain listed price, in the mobiles section of our festival guide.
Amazon Diwali Sale 2026: What to Know
The Amazon Diwali sale is the Great Indian Festival, also called the Amazon Diwali offer or the Deepavali offer. This year it runs from October 8 to November 7, 2026, and Diwali itself falls on November 8. Amazon usually keeps adding new deals and “limited-time” offers through the month, so it is worth checking back during the festival week. Deals we track cover mobiles, laptops, TVs, appliances, home and kitchen, fashion, beauty, and sports and fitness gear.
Amazon Great Indian Festival Bank Offers and Cashback
| Offer | Benefit |
|---|---|
| SBI Debit and Credit Card | 10% instant discount, up to ₹57,750 (includes credit card EMI) |
| Amazon Pay ICICI Bank credit card | Unlimited 5% cashback on Amazon shopping |
| Amazon Pay Later | 10% cashback on EMIs |
| Amazon Pay UPI | Flat ₹50 cashback on orders of ₹750 or more |
| First order on Amazon | 35% cashback up to ₹150 for new customers |
Terms apply to every offer. The full list, with conditions, is in our Great Indian Festival 2026 guide.
Amazon Coupons and Promo Codes: How to Save More
Sale prices are only the start. You can usually stack a few extra savings on top, and our Amazon coupon codes page lists the current ones. Here is the order we follow:
- Clip the on-page coupon. Many products show an “Apply coupon” tick box under the price. Tick it before you add to cart.
- Check promo codes. Browse the latest Amazon promo codes and coupon codes for working offers, and see our store coupons hub for other brands.
- Pay with the right card. Use the bank offer in the table above that matches your card at checkout.
- Add UPI or Amazon Pay cashback. Pay with Amazon Pay UPI where the cashback applies.
- Compare the final price. A deal with a coupon plus a bank offer can beat a bigger headline discount.
Amazon Upcoming Sale 2026: When Is the Next Amazon Sale?
Amazon announces most sale dates only a few days ahead, and we only publish dates once Amazon confirms them. Until then, the only confirmed 2026 sale on this page is the Great Indian Festival above. The table shows the sales Amazon India has usually run through the year, so you know what to look out for. It is a pattern from past years, not a schedule.
| Sale | When it usually runs | Who can shop |
|---|---|---|
| Amazon Great Republic Day Sale | Around January | All shoppers |
| Amazon Summer Sale | Spring and early summer | All shoppers |
| Amazon Prime Day | Mid-year, usually July | Prime members only |
| Amazon Great Freedom Festival | Around Independence Day, in August | All shoppers |
| Amazon Great Indian Festival (Diwali sale) | September or October, into early November | All shoppers |
| Amazon Black Friday Sale | November | All shoppers |
| Amazon New Year Sale | Around December and the new year | All shoppers |
Bookmark this page, because we update it as soon as a new sale is announced.
Amazon Prime Day Sale and Prime Day Deals: How They Differ
Prime Day is a separate sale exclusively for Amazon Prime members, usually held in the middle of the year. The Great Indian Festival is open to all shoppers, although Prime members get some extras such as early access to certain deals. During the festival you will also see a “Prime Only Offers” section, which you can open with the Prime-only offers button above.
Amazon and Flipkart Upcoming Sales: Which Is Better?
Amazon and Flipkart tend to run their big festive sales around the same weeks, so it pays to compare. Flipkart’s rival is the Big Billion Days. Before you buy anything expensive, check the same model on both sites, then add the bank offer and coupon that apply on each. Prices and offers differ by seller, and we only track Amazon prices on this site.
Sports and Fitness Buying Guides
Our guides compare price, specs and features for products sold on Amazon India. Each one is updated for 2026, so you can pair a guide with the sale price.
Fitness and footwear
- Best Yoga Mats in India 2026: 13 Top Picks for Every Budget
- Top 10 Best Sports Shoes to Buy in India in 2026
- More fitness gear articles
Cricket gear and books
- Best Cricket Bats for Boys of 12-14 Years Old in 2026
- Best English Willow Cricket Bats to Buy in India in 2026
- Best Cricket Kit Bags to Buy in India in 2026
- Top 20 Best SG Cricket Products to Buy in 2026
- Best Cricket Books to Read in 2026
Past Amazon Sale Archives
Looking at how past sales compared? These older posts are kept for reference and are not current.
- Best deals on Sports and Fitness products: Great Indian Festival Happiness Upgrade Days Sale (2022)
- Best Fitness and Sports deals on Amazon Great Indian Festival 2022
- Amazon Cricket Edition Quiz Answers Today (2023)
Amazon Sale FAQs
When is the Amazon sale in October 2026?
The Amazon Great Indian Festival 2026 runs from October 8 to November 7, 2026.
What is the Amazon sale today?
The Amazon sale on today is the Great Indian Festival 2026, which runs until November 7, 2026. Deals, coupons and lightning deals change through the day, so check Amazon’s top deals page for the latest.
Is the Amazon Great Indian Festival the Diwali sale?
Yes. The Great Indian Festival is Amazon India’s Diwali sale. In 2026 it runs from October 8 to November 7, and Diwali falls on November 8.
When is the next Amazon upcoming sale?
Amazon announces most sale dates only a few days in advance. After the Great Indian Festival 2026, the next one to expect is the Amazon Black Friday Sale in November. We update this page as soon as Amazon announces the dates.
When is the Amazon Republic Day sale?
Amazon India has usually run its Great Republic Day Sale around January. The dates are announced only a few days ahead, so we add them to this page once Amazon confirms them.
What is the difference between Amazon Prime Day and the Great Indian Festival?
Prime Day is a separate sale for Amazon Prime members, usually held in the middle of the year. The Great Indian Festival is open to all shoppers, with some extra Prime-only offers.
Does Amazon India have a Black Friday sale?
Yes. Amazon India runs a Black Friday sale in November, after the Great Indian Festival. Amazon announces the exact dates and deals a few days ahead, so check this page for confirmed dates and offers.
Which bank offer is best in the Amazon Great Indian Festival 2026?
SBI Debit and Credit Card holders get a 10% instant discount of up to ₹57,750, including on credit card EMI.
Where can I find Amazon coupons and promo codes?
Our Amazon coupons page lists current Amazon coupon codes and offers, and our store coupons hub covers other shopping brands.
Can I use a coupon on top of the sale price and a bank offer?
Often yes. Many products have an on-page coupon you can tick, and the bank offer applies at checkout. Terms vary by product, so check the final price in your cart before you pay.
Are Amazon and Flipkart sales on at the same time?
They often overlap, because both run big festive sales around Diwali. Compare the same product on both sites and include the bank offer and coupon on each before you decide.
Are the prices on this site the final price on Amazon?
No. Prices change often, and some include a coupon or bank offer. Always check the price on Amazon before you buy.
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