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Written by Akash Saha | Edited and fact-checked by Amit Saha | Editorial policy
Amazon’s biggest festive sale of the year, the Great Indian Festival 2026, starts on Thursday, October 8. The sale is powered by Samsung Galaxy and co-powered by Intel Core Ultra. SBI Credit and Debit Card holders get a 10% instant discount of up to ₹13,750, including the bonus discount.
We went through the official sale pages category by category. Below are the discounts Amazon has revealed so far, the bank and payment offers worth stacking, and the deals we think are worth your money.
Prices verified on October 7, 2026 from Amazon’s sale preview pages. Deals change quickly, so check Amazon for the latest price.
Amazon Great Indian Festival 2026: key facts at a glance
| Detail | What we know |
|---|---|
| Sale start | October 8, 2026 |
| End date | Not announced yet |
| Powered by | Samsung Galaxy; co-powered by Intel Core Ultra |
| Bank partner | SBI Credit and Debit Cards: 10% instant discount, up to ₹13,750 |
| Biggest category discounts | Up to 85% off wholesale (Amazon Business), up to 80% off electronics, home and books |
| Smartphone deals | iPhone 16 at ₹71,999, Xiaomi 17 at ₹59,999 (50% off), Galaxy S25 Ultra from ₹84,999 |
| New this year | Rufus AI shopping assistant, Alexa+ on Echo and Fire TV, daily “Sample Mania” drops at 3 PM |
Prime members usually get early access before the sale opens to everyone. Amazon has not confirmed the early-access window for 2026 yet, so check the Amazon app if you are a Prime member.
Bank and payment offers
Bank offers are where the real savings are. Most of the starred prices on Amazon’s sale pages already include them.
| Offer | Benefit | Conditions |
|---|---|---|
| SBI Credit and Debit Card | 10% instant discount, up to ₹13,750 (incl. bonus discount) | Valid on card payments and credit card EMI |
| SBI Card flat discount | Flat ₹50 instant discount | On a minimum purchase of ₹1,000 |
| Add your SBI Card to Amazon | Up to ₹50 back as a scratch card (min. ₹2) | Add the card between Sep 8 and Oct 31, 2026; ₹2 is deducted and refunded within 24 hours; once per user |
| Amazon Pay ICICI Bank credit card | Unlimited 5% cashback | On Amazon shopping; T&C apply |
| Amazon Pay Later | 10% cashback on EMIs | T&C apply |
| Amazon Pay UPI | Flat ₹50 cashback | On orders of ₹750 or more |
| Send money to unlock (Super Offer) | ₹50 back on shopping | After sending money via Amazon Pay |
| Cashback Rewards | Cashback up to ₹5,000 | Across eligible offers |
| No Cost EMI | Upgrade from ₹99/day | On select products |
Tip: Before the sale, add and verify your SBI card under Amazon Pay > Rewards. You get the add-card reward, and checkout is faster when deals go live.
Best Amazon Great Indian Festival 2026 deals by category
Mobiles and accessories: best smartphone deals (up to 50% off)
Smartphones are the headline category this year. Amazon’s “Showstoppers” lineup covers everything from a ₹13,999 Lava to the ₹1,29,999 Galaxy Z Fold7. Most prices marked * include a coupon or a credit card EMI bank offer, and many phones get up to 6 to 12 months of No Cost EMI.
Pick of the sale: the iPhone 16 at ₹71,999 (MRP ₹89,900, including all offers), which Amazon is calling “The iPhone Deal of the Year”. The Xiaomi 17 at ₹59,999 is the biggest cut we found, half its ₹1,19,999 MRP.
Flagship phones
| Phone | MRP (₹) | Sale price (₹) | Discount | No Cost EMI |
|---|---|---|---|---|
| Samsung Galaxy Z Fold7 5G | — | From 1,29,999 | — | Up to 12 months (₹10,833/month) |
| Samsung Galaxy S25 Ultra 5G | — | From 84,999* (incl. coupon) | — | Up to 9 months (₹9,444/month) |
| Apple iPhone 16 | 89,900 | 71,999* (incl. all offers) | 20% | — |
| Xiaomi 17 | 1,19,999 | 59,999* (incl. CC EMI offer) | 50% | Up to 6 months (₹10,000/month) |
| iQOO 15R | 69,999 | 46,499* (incl. coupon) | 34% | Up to 3 months (₹15,500/month) |
Mid-range phones (₹20,000 to ₹45,000)
| Phone | MRP (₹) | Sale price (₹) | Discount | Highlight |
|---|---|---|---|---|
| OnePlus Nord 6 | 52,999 | 42,999* (incl. CC EMI offer) | 19% | 9,000mAh battery, 165 FPS BGMI; ₹7,166/month |
| Redmi Note 17 Pro 5G | 54,999 | 39,998 | 27% | 9,000mAh battery |
| OnePlus Nord CE6 | 40,999 | 33,999* (incl. CC EMI offer) | 17% | ₹5,666/month for 6 months |
| Samsung Galaxy A56 5G | — | From 31,999* (incl. coupon) | — | 6 OS upgrades; ₹5,333/month |
| OnePlus Nord CE6 Lite (8+128GB) | 33,999 | 26,999* (incl. CC EMI offer) | 21% | 7,000mAh battery; ₹4,583/month |
| iQOO Z11xa (8GB) | 40,999 | 24,999* (incl. bank and coupon) | 39% | — |
| OnePlus N6 | 30,999 | 21,999* (incl. CC EMI offer) | 29% | 8,000mAh battery, IP65; ₹7,333/month for 3 months |
Budget phones (under ₹20,000)
| Phone | MRP (₹) | Sale price (₹) | Discount | Highlight |
|---|---|---|---|---|
| realme Narzo 100 Lite 5G | 24,999 | 18,999 | 24% | 144Hz display, 7,000mAh battery |
| Samsung Galaxy M17e 5G | — | From 16,999* (incl. coupon) | — | Up to 26 hours video playback |
| Redmi 15C 5G Prime | 29,999 | 15,999 | 47% | 6.9″ 120Hz display, 6,000mAh battery |
| iQOO Z11 Lite 5G | — | From 15,499 | — | — |
| Redmi A7 Pro 5G | — | From 14,999 | — | — |
| Lava Bold N4 Pro 5G | 21,999 | 13,999* (incl. bank offer) | 36% | 6.75″ 120Hz, 50MP AI camera, 6,000mAh; up to 6 months No Cost EMI |
Our take: Under ₹16,000, the Redmi 15C 5G Prime has the best headline discount (47%) and the biggest screen. In the mid-range, the OnePlus Nord 6 is the all-rounder, and the iQOO Z11xa is the value pick at 39% off. Among flagships, the iPhone 16 and Xiaomi 17 deals are the ones to move fast on.
Earbuds and audio
| Product | MRP (₹) | Sale price (₹) | Discount |
|---|---|---|---|
| Samsung Galaxy Buds 4 Pro | 29,999 | 19,499* (incl. coupon) | 35% |
| OnePlus Nord Buds 4 Pro | 4,999 | 3,999 | 20% |
| Realme Air 8 | 5,299 | 3,699 | 30% |
| OnePlus Nord Buds 4 | 3,499 | 3,099 | 11% |
| boAt Airdopes 219 | — | 899* | — |
How to lock in a phone deal before it sells out
Amazon recommends adding phones to your cart before the sale starts:
- Search for the phone you want and pick the colour and storage variant.
- Tap Add to cart. Do not wait for the sale page, since popular variants go out of stock first.
- Turn on notifications in the Amazon app to get price-drop and deal-start alerts.
When the sale goes live, open your cart, apply the coupon, and choose SBI card or credit card EMI at checkout to get the starred price.
Electronics and accessories: up to 80% off
- ASUS Vivobook 16 Thin: ₹48,990
- Apple MacBook Neo 13″ (A18 chip): ₹68,990 (MRP ₹79,990)
- Meta Ray-Ban (Gen 2): ₹37,990
- DJI Osmo Action 4: ₹20,740
- boAt Airdopes 219: ₹899
- EvoFox wired gaming mouse: ₹289
- Spotlight brands: up to 50% off Nvidia, ASUS and HP laptops; Intel laptops from ₹29,990; up to 30% off JBL; up to 80% off boAt audio; up to 20% off Ray-Ban Meta
Smart TVs and projectors: up to 65% off
- Samsung 138 cm (55) Mini LED 4K TV: ₹37,740 (MRP ₹59,990)
- TCL 164 cm (65) 4K QD-Mini LED Google TV: ₹63,999 (MRP ₹1,52,990)
- Xiaomi 139 cm (55) FX Pro 4K QLED TV: ₹29,999 (MRP ₹62,999)
- Sony 139 cm (55) 4K Google TV: ₹56,990 (MRP ₹99,900)
- Samsung 163 cm (65) Crystal 4K TV: ₹47,999 (incl. bank and coupons)
- Hisense 215 cm (85) ULED MiniLED: ₹1,56,899 (41% off)
- WZATCO Yuva Horizon Google TV projector: ₹20,990
- Smaller screens: Visio World 32-inch QLED ₹9,499; Xiaomi 32-inch ₹12,999; Philips 43-inch ₹21,999; Xiaomi 43-inch 4K ₹24,999
Home appliances: up to 65% off
- Samsung 9 kg 5-star washing machine: ₹39,990 (MRP ₹50,990)
- Samsung 653 L side-by-side refrigerator: ₹79,990 (MRP ₹1,13,000)
- Hitachi 1.5 ton 5-star split AC: ₹44,999 (MRP ₹77,990)
- Elica 60 cm chimney: ₹8,599
- IFB 24 L solo microwave: ₹8,690
- Philips 4.1 L digital air fryer: ₹6,999 (MRP ₹8,995)
- Philips PowerPro vacuum cleaner: ₹8,499 (29% off)
Echo and Fire TV with Alexa+: up to 45% off
This year’s Echo and Fire TV deals come with Alexa+, Amazon’s new AI assistant.
- Fire TV Stick HD: ₹2,999 (MRP ₹5,499)
- Fire TV Stick 4K Select: ₹3,499 (MRP ₹5,499)
- Fire TV Stick 4K Plus: ₹5,499 (21% off)
- Echo Dot (5th Gen): ₹4,499 (MRP ₹5,499), with Alexa+ early access
- Echo Spot: ₹6,999 (MRP ₹8,999)
- Echo Show 5: ₹8,499 (MRP ₹11,999)
Fashion and beauty: 50 to 80% off
- Clothing: minimum 60% off (Libas, Gap)
- Footwear: minimum 50% off (Puma, Adidas)
- Beauty and grooming: minimum 25% off (Philips, Himalaya)
- Luggage and backpacks: 50 to 80% off (Snitch, HRX); American Tourister Ivy 2.0 set of 3 at ₹6,499 (MRP ₹25,700)
- Jewellery and watches: 50 to 80% off (Titan, Palmonas)
Home, kitchen and outdoors: up to 80% off
- Air fryer ₹21,999; silver elephant idol ₹1,299; gaming chair ₹16,989; smart door lock ₹23,499
- Xtreme 125R bike: ₹96,300
- Sleepyhead single-seater recliner: ₹8,999 (MRP ₹19,999)
- Brands: Shark Ninja, Green Soul, Native
Everyday needs and Amazon Fresh: up to 70% off
- Ensure Strength Pro Vanilla 400 g: ₹664 (MRP ₹999)
- Happilo Afghani Anjeer 200 g: ₹299
- TrueBasics Clean Plant Protein 1 kg: ₹1,899
- MamyPoko Pants (L): ₹720
- Whiskas wet food: ₹630
- Amazon Fresh: up to 50% off super saver packs, up to 35% off cooking essentials, snacks from ₹19, up to 45% off cleaning, health and hygiene under ₹499, with delivery in as little as 2 hours
Amazon Brands, Emerging Brands and Books & Toys
- Amazon Brands (up to 80% off): minimum 60% off home and kitchen (One94 Store, Seznik) and furniture (ValorX, Strata); minimum 50% off electronics (Dyazo, Stuffcool); daily essentials from ₹129 (Presto!, Vissco)
- Emerging brands (up to 70% off): from Amazon Launchpad, Local Shops, Karigar and Saheli, e.g. brass camel cart decor ₹1,399 and cold-pressed peanut oil ₹1,689
- Books and toys (up to 80% off): LEGO Speed Champions F1 car ₹1,375; Diary of a Wimpy Kid 16-book box set ₹2,879; early-learning sets ₹348
Amazon Business and travel
- Wholesale purchases (up to 85% off): 10% assured cashback, bulk discounts and up to 18% GST credit for registered businesses
- Flights (save up to 23%, via MakeMyTrip on Amazon Pay): Delhi from ₹3,499, Goa from ₹2,599, Bengaluru from ₹3,099, Bangkok from ₹13,999, Dubai from ₹12,599
Top 14 deals with the biggest savings
These are the deals where Amazon lists both the MRP and the sale price, sorted by discount. Prices marked * on Amazon include bank or coupon offers.
| Product | MRP (₹) | Sale price (₹) | Discount |
|---|---|---|---|
| American Tourister Ivy 2.0 (set of 3) | 25,700 | 6,499 | 75% |
| TCL 164 cm (65) 4K QD-Mini LED Google TV | 1,52,990 | 63,999* | 58% |
| Sleepyhead single-seater recliner | 19,999 | 8,999 | 55% |
| Xiaomi 139 cm (55) FX Pro 4K QLED TV | 62,999 | 29,999* | 52% |
| Fire TV Stick HD (Alexa+) | 5,499 | 2,999 | 45% |
| Sony 139 cm (55) 4K Google TV | 99,900 | 56,990* | 43% |
| Hitachi 1.5 ton 5-star split AC | 77,990 | 44,999 | 42% |
| Hisense 215 cm (85) ULED MiniLED | 2,66,999 | 1,56,899 | 41% |
| Samsung 138 cm (55) Mini LED 4K TV | 59,990 | 37,740* | 37% |
| Samsung 653 L side-by-side refrigerator | 1,13,000 | 79,990 | 29% |
| Echo Show 5 | 11,999 | 8,499 | 29% |
| Samsung 9 kg 5-star washing machine | 50,990 | 39,990 | 22% |
| OnePlus Nord CE6 Lite | 33,999 | 26,999* | 21% |
| Apple MacBook Neo 13″ | 79,990 | 68,990* | 14% |
The big discounts are on TVs, luggage and large appliances. Phone and laptop prices drop less, so stack the 10% SBI offer on those.
Best budget deals under ₹999
Amazon has a dedicated “Budget deals revealed” section. These are the picks that work well as gifts or as filler items to cross the ₹750 UPI and ₹1,000 SBI thresholds.
| Product | MRP (₹) | Sale price (₹) |
|---|---|---|
| DIGIMORE D-460 Lite dual wireless mic | 2,999 | 989* |
| Spigen MagFit clear case | 1,799 | 949 |
| boAt Airdopes 219 | — | 899* |
| Orient Electric Fabriglide 1000W dry iron | 1,290 | 499* |
| WishCare tinted sunscreen | 599 | 424 |
| Early-learning book set | — | 348 |
| Happilo Afghani Anjeer 200 g | 375 | 299 |
| EvoFox wired gaming mouse | — | 289* |
| Stayfree Secure Nights XXL (40 pads) | 350 | 218* |
| UNO Liar’s card game | 182 | 139* |
If you want to try before you buy, Amazon’s Sample Mania drops new product samples every day at 3 PM during the festival.
7 tips to get the best price in the Great Indian Festival
- Wishlist now. Add products to your wishlist or cart before October 8. Popular deals, especially phones and TVs, sell out within hours.
- Check the effective price, not the banner price. A starred price usually assumes the SBI card discount or a coupon. Without them you will pay more.
- Stack offers. SBI 10% instant discount, a coupon on the product page and an exchange offer can all apply to the same order.
- Use No Cost EMI wisely. Make sure the EMI is genuinely interest-free and check for processing fees.
- Watch the lightning deals. “Get Sale Prices Today” deals carry countdown timers, and the price goes back up when the timer ends.
- Ask Rufus. Amazon’s AI shopping assistant can compare products and specs inside the app, which helps when two TVs look alike.
- Compare price history. Some products are marked up before festive sales. Use a price tracker to confirm the discount is real.
Frequently asked questions
When does the Amazon Great Indian Festival 2026 start?
The sale starts on October 8, 2026. Amazon has not announced the end date yet.
Which bank offer is available in the Great Indian Festival 2026?
SBI Credit and Debit Card holders get a 10% instant discount up to ₹13,750, including the bonus discount. It also applies to credit card EMI.
Is there a deal on the iPhone 16?
Yes. Amazon is calling it “The iPhone Deal of the Year”: the iPhone 16 is ₹71,999 including all offers, down from its ₹89,900 MRP.
What is the cheapest Samsung Galaxy S25 Ultra price in the sale?
The Galaxy S25 Ultra 5G starts at ₹84,999 including the coupon offer, with up to 9 months of No Cost EMI (about ₹9,444 a month).
Are there deals under ₹1,000?
Yes. There is a dedicated budget section with items like the Orient dry iron at ₹499, Spigen MagFit case at ₹949 and UNO Liar’s at ₹139.
Can I get cashback with Amazon Pay?
Yes. Amazon Pay UPI gives flat ₹50 cashback on orders of ₹750 or more. The Amazon Pay ICICI credit card gives unlimited 5% cashback, and Amazon Pay Later offers 10% cashback on EMIs.
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