ICC Appoints Sanjog Gupta as New Chief Executive Officer

The International Cricket Council (ICC) has officially named Sanjog Gupta as its new Chief Executive Officer, effective 7 July 2025. Gupta succeeds Geoff Allardice and marks the seventh CEO in ICC’s history.

Who is Sanjog Gupta?

• Professional Background: With over two decades of experience in media, entertainment, and sports, Gupta is recognized for his strategic leadership in sports broadcasting .
• Career Progression: He began as a journalist, joining Star India (now JioStar) in 2010. He eventually became Head of Sports at Disney & Star India in 2020 and was later appointed CEO of JioStar Sports in November 2024.

Appointment Details

• Effective Date: Gupta assumes the CEO role on 7 July 2025.
• Selection Process: A global recruitment drive in March attracted over 2,500 applicants from 25 countries. Following a rigorous vetting, the Nominations Committee unanimously recommended Gupta, and the ICC Board ratified the appointment.

Leadership Reactions

From ICC Chairman Jay Shah:

“Sanjog brings extensive experience in sports strategy and commercialisation… His deep understanding of the global sports… passion for technology… essential in our ambition to grow the game.”

Shah emphasized ICC’s goals: expanding cricket’s global footprint, including Olympic inclusion, and deepening engagement in core markets.

From Sanjog Gupta:

“It is a privilege… at a time when cricket is poised for unprecedented growth… support of almost two billion fans worldwide…. Cricket’s inclusion in the Los Angeles 2028 Olympic Games… rapid acceleration of technology… could act as force-multipliers.”

Gupta pledged to enhance fan experience, broaden the sport’s reach, and strengthen ties with ICC member boards.

Strategic Vision & Challenges Ahead

• Global Expansion: Steady growth across formats—with special focus on women’s cricket and increased digital engagement.
• Olympic Ambitions: Leading ICC’s strategy to integrate cricket in the Los Angeles 2028 Olympics .
• Technological Integration: Developing fan-centric experiences through technology-led innovations .

What This Means for Cricket

• New Leadership Team: Indian executives now helm both top ICC positions: Jay Shah as Chairman and Sanjog Gupta as CEO.
• Commercial Momentum: Decision expected to enhance ICC’s appeal to global markets and drive strategic broadcast and sponsorship growth.
• Boardroom Synergy: Gupta’s experience at JioStar—holder of ICC’s media rights—could synergize operations across broadcasting, scheduling, and fan engagement.

Quick Facts

• Name: Sanjog Gupta
• Position: ICC Chief Executive Officer (7th)
• Start Date: 7 July 2025
• Predecessor: Geoff Allardice
• Previous Role: CEO – Sports & Live Experiences, JioStar
• Experience: 20+ years in journalism, sports strategy, and content leadership

Outlook

With this high-profile appointment, the ICC signals a strategic pivot toward media-savvy leadership, global expansion, and a tech-forward vision—positioning cricket for elevated prominence on the world stage.